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Marketing Executive

Job Reference : 101
Job Expiry Date : 25 Jan 2019
Salary : This is a Grade 3 role offering a salary of £20,000 - £25,000 per annum.
Job Location : Milton Keynes
Employer : Badminton England
Publish Date : 08 Jan 2019

Job Summary

How does the role support our vision:

Want to be part of a digital transformation that will positively impact one of the nation's most popular sports?

Badminton England is looking to lead the way for Governing Bodies, enhancing consumer digital journeys and create sustainability for the sport. We are now seeking a Marketing Executive to be part of the journey, making an impact on the sport and taking their career to the next level.

Our email platform is one of the strongest communication tools we have to engage and inspire our audience, drive revenue, and distribute important information. We are looking for a Marketing Executive to be influential with the email and content strategies, playing a key role in optimising overall marketing performance.

He or she will have the opportunity to work on multiple campaigns simultaneously and will play a central part in the marketing team with the remit extending to eCRM, content and tracking/reporting.


The Work:

Take ownership for delivering the membership communications strategy across website, log-in pages, email, social media, competitions

Manage the delivery of all email deployments - assist with the creation of service-led, acquisition and retention campaigns across programmes and events

Work alongside the Communications Officer to set up, measure and develop key customer journeys and touch points with Badminton England

Support the regional team with membership marketing materials as needed

Segment customers, and define data requirements for personalised campaigns

Work with the Communications Officer, where your genuine love for audience engagement means you will take content and translate this into targeted copy for digital multi-channel use

Assist in the creation and own the delivery of the content strategy working with the Marketing Manager and Head of Membership and Ticketing

Complete regular reports and analysis of email campaigns for insight and channel optimisation

Weekly social and web traffic reporting, alongside the Communications Officer

Print supplier management and liaison

Ownership of artwork brief process (supported by Management) and agency relations for all brand framework artwork requests

Marketplace benchmarking and reporting of best practise and insight (event price points, membership costs/fees/benefits of other NGBs, fanbase engagement techniques)


Successful Candidate:

Must be detail orientated, deadline driven, and able to multi-task with solid organisational and time management skills

Good understanding of email marketing best practice

Campaign broadcast scheduling experience ideal

Diplomatic in their nature, with the ability to see the bigger picture and how working across multiple teams creates the best working culture and results

Pro-active in coming up with new ideas and identifying solutions to business need

Strong analytical skills with the ability to identify key, actionable insights

Experience working as part of a Marcomms team or cross-organisational support service

Must be an active personal user of social media and understand the importance of it as a communication channel

Continuous desire to improve

 

Company Benefits include:

25 days annual leave per holiday year plus Bank Holidays

Flexible working

Parental leave

Discounted gym membership (on site)

If sufficient high-quality applications have been received, we reserve the right to close the position early. Please ensure that you apply without delay to avoid disappointment.

How to Apply: To apply for this role, please use the following link to complete an online application form:

https://ce0224li.webitrent.com/ce0224li_webrecruitment/wrd/run/ETREC107GF.open?VACANCY_ID=1797060CO3&WVID=89003804bn&LANG=USA

If you experience any issues with the link provided, please contact HR at jadecinar@badmintonengland.co.uk

Contact details for further information: Jadecinar@badmintonengland.co.uk

 

 

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